Matt Hodkinson
Participant of:
Birmingham 2024Participated as:
Keynote SpeakerCompany:
Total Growth OwnershipDesignation:
CEO and Founder[11-12-2024]
02:30 pm - 03:00 pm
Topic: From meh to memorable: Crafting messages that stick
Location: Birmingham
Topic description: Explore the psychology behind memorable messaging and how B2B companies can leverage these principles for lasting impact. Drawing from extensive research and real-world applications, this session will delve into the key elements that make messages unforgettable. Attendees will learn about the importance of differentiation, the risks of over-reliance on emotional appeals, and the strategic balance between rational argument and emotional connection. By understanding these concepts, B2B companies can craft messages that not only capture attention but also resonate deeply with their target audience, leading to improved marketing outcomes and stronger client relationships.
Matt Hodkinson is the Founder and Chief MEHscapologist at Total Growth Ownership (TGO). With over 13 years of experience, Matt has directly worked with more than 250 B2B companies, helping them achieve standout market positions and enhanced marketing potential without the need for high-volume content production.
