Topic description: What if your company became unstoppable, not just profitable but deeply meaningful? Imagine building a resilient, purpose-driven organisation that outshines competition and sparks real change. This is no dream. Brands like Patagonia, LEGO and Buurtzorg have cracked the code by thriving because they truly matter. They create workplaces people love, turn customers into passionate fans and combine purpose with profit. Drawing on 15 years with transformative companies, this keynote reveals the blueprint for unstoppable organisations where work inspires, innovation solves, and success is measured by impact as well as profit. Describe your business profile: Benjamin Drury is a leading UK author, speaker, coach and culture strategist helping leaders build extraordinary organisations that thrive. Known for keynotes on leadership, culture and high performance, he challenges executives to go beyond business as usual and create workplaces people love, where innovation flourishes and customers become passionate advocates. Benjamin also delivers practical programmes for unstoppable CEOs, championship teams and industry defining companies. He has worked with global clients, written Unstoppable and other books, and combines deep human insight with business rigour to create lasting transformation. His mission is to make companies genuinely awesome and fit for the future. Take Away or Key Learning for Audience from Session: To build an unstoppable company, hire passionate people and trust them to get on with it. This requires a clear cultural framework about outcomes and emotions. The Unstoppable Company Canvas provides a systematic approach: find passionate people and give them something to be excited about. Define your cause explicitly (mission, vision, rules), gather people who want to do what you do, use consistent language that reinforces your purpose, and create the right ways of working through planning, structure and systems. When all six elements work together consistently, you build authentic culture where Framework + Trust = Autonomy. Culture is your competitive advantage.