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Next growth show: Cardiff · 29 Oct 2026. Visitor tickets now on sale. See all UK & international dates →
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Julie Wong
Keynote PanelistCardiff Expo · 29 Oct 2026

Julie Wong

Founder · PJL

Julie has 30 years experience in finance across multiple industries from FTSE blue chip to SMEs. She now works with SMEs to build resilient businesses with strong financial foundations to make the best strategic decisions to grow sustainably.

On stage

Session

Cardiff ExpoCardiff City Stadium, Cardiff
Upcoming
Keynote Panelist
Thursday, 29 October 202601:30 PM - 02:15 PM
Sales, Partnerships & Revenue Growth
Panel discussion

The Trust Economy: Why Relationships Are Outperforming Traditional Sales

The Trust Economy: Why Relationships Are Outperforming Traditional Sales. Buyers have changed. Customers are researching businesses long before meetings happen. Cold outreach is becoming less effective. Trust, credibility, partnerships, and reputation now influence buying decisions before conversations even begin. The businesses growing fastest in 2026 are building ecosystems, communities, strategic partnerships, and authority-driven sales environments instead of relying purely on traditional outbound tactics.

Keynote Panelist
Thursday, 29 October 202602:45 PM - 03:30 PM
Finance, Investment & Business Risk
Panel discussion

Growth Without Stability Is Dangerous: The Scale-Up Reality Nobody Talks About

Growth Without Stability Is Dangerous: The Scale-Up Reality Nobody Talks About. Revenue growth can hide serious problems. Many businesses struggle not because demand disappears — but because margins shrink, operational costs rise, cash flow weakens, and scaling pressure quietly damages the business underneath the surface. This panel explores the financial realities of sustainable business growth in uncertain economic conditions.

Biography

About Julie

Julie has 30 years experience in finance across multiple industries from FTSE blue chip to SMEs. She now works with SMEs to build resilient businesses with strong financial foundations to make the best strategic decisions to grow sustainably.

About the company

PJL

Finance and Business Growth Strategy. Helping businesses grow profitably and sustainably. How to balance cash and growth and sales decisions