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Anna Lloyd-Owen
Keynote Panelist

Anna Lloyd-Owen

Director · Cwtchie Ltd

I’m the Co-Founder and Director of Cwtchie, a Welsh lifestyle brand that began with creating cosy hoodie blankets people would love but has grown into a wider collection of Welsh-designed lifestyle products, including accessories and thermal bottles.

On stage

Session

Cardiff ExpoCardiff City Stadium, Cardiff
Past event
Keynote Panelist
Friday, 29 October 202701:30 PM - 02:15 PM
Sales, Partnerships & Revenue Growth
Panel discussion

The Trust Economy: Why Relationships Are Outperforming Traditional Sales

The Trust Economy: Why Relationships Are Outperforming Traditional Sales. Buyers have changed. Customers are researching businesses long before meetings happen. Cold outreach is becoming less effective. Trust, credibility, partnerships, and reputation now influence buying decisions before conversations even begin. The businesses growing fastest in 2026 are building ecosystems, communities, strategic partnerships, and authority-driven sales environments instead of relying purely on traditional outbound tactics.

Alongside
Biography

About Anna

I’m the Co-Founder and Director of Cwtchie, a Welsh lifestyle brand that began with creating cosy hoodie blankets people would love but has grown into a wider collection of Welsh-designed lifestyle products, including accessories and thermal bottles.

I’m the Co-Founder and Director of Cwtchie, a Welsh lifestyle brand that began with creating cosy hoodie blankets people would love but has grown into a wider collection of Welsh-designed lifestyle products, including accessories and thermal bottles.

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