Maxine Jones

Founder · Maxicise

Maxine spent 23 years in banking before a career change at 40 turned her into a Zumba instructor and, ultimately, a TV fitness personality. After being discovered by Lorraine Kelly, she went on to feature on ITV and create two dance aerobics DVDs for Universal Pictures. Today she runs Maxicise TV, delivering live and on-demand workouts. Her mission is to change the way we think about exercise — making it joyful, accessible and something people genuinely want to keep doing.

• LinkedIn (opens in a new tab)
• Website (opens in a new tab)