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Maxine Jones
Seminar SpeakerCardiff Expo · 29 Oct 2026

Maxine Jones

Founder · Maxicise

Maxine spent 23 years in banking before a career change at 40 turned her into a Zumba instructor and, ultimately, a TV fitness personality. After being discovered by Lorraine Kelly, she went on to feature on ITV and create two dance aerobics DVDs for Universal Pictures. Today she runs Maxicise TV, delivering live and on-demand workouts. Her mission is to change the way we think about exercise — making it joyful, accessible and something people genuinely want to keep doing.

On stage

Session

Cardiff ExpoCardiff City Stadium, Cardiff
Upcoming
Seminar Speaker
Thursday, 29 October 202602:00 PM - 02:30 PM

Dance yourself fit with Maxine Jones

Humans have danced since the beginning of time — for the sun, the rain, the harvest and in celebration. Somewhere along the way, we swapped that for treadmills, calorie counting, step targets and now weight-loss jabs. This session explores why fun, connection and feel-good chemistry can make movement something we actually want to keep doing. Maxine’s message is simple: if it isn’t fun, it isn’t sustainable. Dancing doesn’t feel like exercise — and that’s where the magic happens.

Biography

About Maxine

Maxine spent 23 years in banking before a career change at 40 turned her into a Zumba instructor and, ultimately, a TV fitness personality. After being discovered by Lorraine Kelly, she went on to feature on ITV and create two dance aerobics DVDs for Universal Pictures. Today she runs Maxicise TV, delivering live and on-demand workouts. Her mission is to change the way we think about exercise — making it joyful, accessible and something people genuinely want to keep doing.