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Next growth show: Cardiff · 29 Oct 2026. Visitor tickets now on sale. See all UK & international dates →
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Aled Nelmes
Keynote PanelistCardiff Expo · 29 Oct 2026

Aled Nelmes

Founder & CEO · Lumen SEO

Born in Abergavenny and made in Cardiff, Aled is the founder of Lumen SEO and is driven by generating commercial success with people-first strategies.

On stage

Session

Cardiff ExpoCardiff City Stadium, Cardiff
Upcoming
Keynote Panelist
Thursday, 29 October 202601:30 PM - 02:15 PM
Sales, Partnerships & Revenue Growth
Panel discussion

The Trust Economy: Why Relationships Are Outperforming Traditional Sales

The Trust Economy: Why Relationships Are Outperforming Traditional Sales. Buyers have changed. Customers are researching businesses long before meetings happen. Cold outreach is becoming less effective. Trust, credibility, partnerships, and reputation now influence buying decisions before conversations even begin. The businesses growing fastest in 2026 are building ecosystems, communities, strategic partnerships, and authority-driven sales environments instead of relying purely on traditional outbound tactics.

Biography

About Aled

Born in Abergavenny and made in Cardiff, Aled is the founder of Lumen SEO and is driven by generating commercial success with people-first strategies.

About the company

Lumen SEO

Lumen SEO is the 100% transparent SEO agency, delivering trusted and transparent SEO services to the B2C, B2B and Ecommerce sectors.