Stop doing dumb things
This session delivers insights on how to grow, scale, and exit an eight-figure business. John will highlight the common mistakes leaders make — and the smarter decisions that drive long-term success.

CEO · BBX UK
John Attridge is a business owner, cricket umpire, award-winning speaker, and best-selling author. Known for his practical and direct leadership advice, he helps business owners think smarter about scaling and exit strategies.
This session delivers insights on how to grow, scale, and exit an eight-figure business. John will highlight the common mistakes leaders make — and the smarter decisions that drive long-term success.
Growth Without Stability Is Dangerous: The Scale-Up Reality Nobody Talks About. Revenue growth can hide serious problems. Many businesses struggle not because demand disappears — but because margins shrink, operational costs rise, cash flow weakens, and scaling pressure quietly damages the business underneath the surface. This panel explores the financial realities of sustainable business growth in uncertain economic conditions.
John Attridge is a business owner, cricket umpire, award-winning speaker, and best-selling author. Known for his practical and direct leadership advice, he helps business owners think smarter about scaling and exit strategies.
John was recently designated the “Legend” status at the annual meeting of the International Reciprocal Trade Association for his lifelong service to business . His best selling book “ Business blunders and bloody great ideas “ has stirred debate among business leaders due to it’s focus on the dumb stuff some people in business do to survive despite their best efforts not to – it also covers why 50% of business ventures fail ! John has had 2 eight figure business exits and is 9 years into another one . As an Australian he tells it like it is from case studies and observations from doing it . He also had had a long career as an elite cricket umpire and loves to engage within those circles

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