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Next growth show: Cardiff · 29 Oct 2026. Visitor tickets now on sale. See all UK & international dates →
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Estelle Cartlidge
Keynote PanelistCardiff Expo · 29 Oct 2026

Estelle Cartlidge

Founder / CEO · My Biz Solution Limited

Estelle is the founder of My Biz Solution, helping SMEs understand how their business really works before making changes. By bringing together people, processes and technology, she helps organisations reduce complexity, improve efficiency and build businesses that are easier to run today and ready for whatever comes next.

On stage

Session

Cardiff ExpoCardiff City Stadium, Cardiff
Upcoming
Keynote Panelist
Thursday, 29 October 202612:15 PM - 01:00 PM
Technology, AI & Business Efficiency
Panel discussion

The Businesses Winning in 2026 Are Building Systems, Not Just Services

Why the Businesses Winning in 2026 Are Building Systems, Not Just Services. AI is no longer the advantage. Operational efficiency is. The businesses scaling fastest are redesigning workflows, customer experiences, decision-making, and internal operations around intelligent systems and automation. Meanwhile, many businesses are still using disconnected AI tools without creating real operational transformation. This panel explores how SMEs and scaling businesses can use AI strategically to improve efficiency, reduce friction, and build long-term competitive advantage.

Biography

About Estelle

Estelle is the founder of My Biz Solution, helping SMEs understand how their business really works before making changes. By bringing together people, processes and technology, she helps organisations reduce complexity, improve efficiency and build businesses that are easier to run today and ready for whatever comes next.

About the company

My Biz Solution Limited

My Biz Solution is a Newport-based business improvement consultancy working with UK SMEs. We start with the business, understanding how it actually operates, where the gaps are and what needs to change, before anything else. From there we design the systems, processes and CRM infrastructure that genuinely fit the way the business works.