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Estelle Cartlidge
Keynote PanelistCardiff Expo · 29 Oct 2026

Estelle Cartlidge

Founder / CEO · My Biz Solution Limited

Estelle is the founder of My Biz Solution, helping SMEs understand how their business really works before making changes. By bringing together people, processes and technology, she helps organisations reduce complexity, improve efficiency and build businesses that are easier to run today and ready for whatever comes next.

On stage

Session

Cardiff ExpoCardiff City Stadium, Cardiff
Upcoming
Keynote PanelistThursday, 29 October 2026

The Businesses Winning in 2026 Are Building Systems, Not Just Services

AI is no longer the advantage. Operational efficiency is. The businesses scaling fastest are redesigning workflows, customer experiences, decision-making, and internal operations around intelligent systems and automation. Meanwhile, many businesses are still using disconnected AI tools without creating real operational transformation. This panel explores how SMEs and scaling businesses can use AI strategically to improve efficiency, reduce friction, and build long-term competitive advantage.

Key takeaway

Why technology alone never solves a business problem, and the one thing every business owner needs to understand about their own operation before they invest another penny in AI or any other system.

Panel discussion

Technology, AI & Business Efficiency

Why the Businesses Winning in 2026 Are Building Systems, Not Just Services. Success in 2026 is driven by operational efficiency, not just AI tools. Businesses attending networking events in Cardiff are discovering how connected systems, automation, and improved processes can streamline operations, enhance customer experiences, and support long-term growth.

Biography

About Estelle

Estelle is the founder of My Biz Solution, helping SMEs understand how their business really works before making changes. By bringing together people, processes and technology, she helps organisations reduce complexity, improve efficiency and build businesses that are easier to run today and ready for whatever comes next.