VJ Odedra

VJ is the CEO of London-based fintech company VYZYO, focused on financial inclusion and digital transformation in Africa. With a background in pharmacology, he has spent over a decade exploring breathing, wellbeing and human performance. Formerly Co-Founder of The International Centre for Breathwork and Founder of Breathing Plus, he worked with modalities such as NLP and Pranayama but felt many lacked scientific rigour. His introduction to world-renowned breathing expert Dr Peter Litchfield reshaped his understanding of breathing behaviour and CO₂ regulation. Today, VJ advocates evidence-based respiratory physiology to support physical health, mental clarity and sustainable performance - professionally and personally.