Attention Is Harder to Earn Than Ever: Why Most Brands Are Becoming Forgettable
Businesses are producing more content than ever before. Yet visibility, trust, and customer attention are becoming harder to win. The brands growing fastest in 2026 are not necessarily spending the most on advertising — they are building stronger positioning, emotional relevance, and memorable market presence. This panel explores how modern businesses can stand out in crowded markets where audiences are overwhelmed by constant messaging, AI-generated content, and endless competition for attention.
Why clicks are the wrong metric for local businesses, How verified footfall changes the economics of local marketing and A practical framework for auditing your own marketing spend.
Marketing & Market Positioning
Attention Is Harder to Earn Than Ever: Why Most Brands Are Becoming Forgettable. Businesses are producing more content than ever before. Yet visibility, trust, and customer attention are becoming harder to win. The brands growing fastest in 2026 are not necessarily spending the most on advertising - they are building stronger positioning, emotional relevance, and memorable market presence. This panel explores how modern businesses can stand out in crowded markets where audiences are overwhelmed by constant messaging, AI-generated content, and endless competition for attention.
