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Alan Kennedy
Keynote PanelistBirmingham Expo · 26 Nov 2026

Alan Kennedy

Founder · Apollo Business Broking Limited

Alan Kennedy began his career with KPMG and has since helped build four substantial businesses, bringing both financial expertise and first-hand experience of running a firm.

On stage

Session

Birmingham ExpoThe National Conference Centre, Birmingham
Upcoming
Keynote PanelistThursday, 29 October 202603:20 PM – 03:50 PM

Growth Can Kill a Business: The Financial Mistakes Nobody Talks About

A business can look successful on paper and still feel financially stretched every month. Profit, revenue and cash flow are not the same thing. Many SMEs face pressure because payments are delayed, costs rise, pricing is weak, stock or staffing expands too quickly, or financial planning is reactive instead of strategic. This panel explores how business owners can build stronger financial control, protect margins, improve forecasting and make better decisions before cash pressure becomes a crisis.

Panel discussion

Day 1: Finance, Investment & Business Risk

Cash Flow Is Strategy: Why Profitable Businesses Still Feel Under Pressure. A business can look successful on paper and still feel financially stretched every month. Profit, revenue and cash flow are not the same thing. Many SMEs face pressure because payments are delayed, costs rise, pricing is weak, stock or staffing expands too quickly, or financial planning is reactive instead of strategic. This panel explores how business owners can build stronger financial control, protect margins, improve forecasting and make better decisions before cash pressure becomes a crisis.

Biography

About Alan

Alan Kennedy began his career with KPMG and has since helped build four substantial businesses, bringing both financial expertise and first-hand experience of running a firm.

Alan has consulted with more than 500 service-based businesses. Having seen what works across so many firms, he offers proven, practical methods rather than theory. He now shows business owners how to charge the prices their expertise deserves without any loss of client satisfaction. The result is higher profits, clients who value the service more, and less stress for the people running the business.