ChatGPT Is Warning Your Customers About You.

Right now, someone is asking ChatGPT who to buy from in your industry. It will name two or three businesses. If you are not one of them, you lost that customer before they ever reached your website. It will not show up in your analytics. Nobody will tell you. It gets worse. This year I measured what AI tools say about a real UK business. Half the answers that mentioned it told the reader to check its figures before spending money. Competitors making similar claims got no warning. The business had no idea. Here is my uncomfortable claim. Your own website is the least trusted source about your business. AI tools treat what you say about yourself with suspicion and lean on what everyone else says. If your claims only live on your own site, AI hedges, and your competitor gets the recommendation. And this is only stage one. Search went from ten blue links to one AI answer. The next step takes the human out completely. It is called agentic commerce: AI agents that compare, choose and pay on a customer's behalf. Google has already built checkout into its AI search and Gemini app, and the biggest platforms are racing to follow. When an agent does the buying, nobody sees your branding or reads your reviews. If it cannot read your prices, facts and availability, you are not on the shortlist. This is not a lecture. It is a live test, and you are the subject. Bring your phone. In the first five minutes, everyone asks ChatGPT the same question about their own business, logged out, at the same time. Then we count the room out loud. Who got named. Who got sent to a competitor. Who got a warning. Some people will not like their result. That is the point. Then I show you why it happens and what fixes it, using a real campaign I ran this autumn: what was wrong, what we changed, and what the AI said afterwards. You will see what an AI agent needs before it will choose you, and how to get ready before it starts buying in your market. Near the end, a volunteer's business goes up on the big screen, tested live and unscripted. If my method works, you will see it. If it does not, you will see that too. You leave with the full diagnostic method on a card, plus a date to test again in 90 days. I normally charge for it. Here it is free. Everyone who takes part also gets the room's anonymised results by email. Then 15 minutes of questions about your own business. If you would rather not know what AI tells your customers about you, skip this one. I teach physics, so I run this as an experiment, not a sales pitch. My AI masterclass at Santander in July 2026 sold out, and in May 2026 I spoke at Oxford University's Saïd Business School. I have also appeared on television three times to talk about agentic commerce.