ChatGPT Is Warning Your Customers About You.
Every day, potential customers ask ChatGPT which businesses they should trust, and if your company isn’t recommended, you could lose sales before customers even visit your website. Worse, AI tools may be damaging your brand reputation behind the scenes, as one real UK business discovered when half of AI-generated answers mentioning it warned customers to verify its figures before buying.
- Thursday, 26 November 2026
- 11:40 AM -12:25 PM
- The National Conference Centre, Birmingham
Hosted byShanaz Begum
View full size About this workshop
Right now, someone is asking ChatGPT who to buy from in your industry. It will name two or three businesses. If yours is not one of them, you may lose that customer before they ever reach your website — and never know it happened.
As AI increasingly influences buying decisions, being visible online is no longer enough. Businesses also need to be understood, trusted, and recommended by AI. And as agentic commerce develops, AI agents may soon do more than recommend products and services: they will help compare options and complete purchases.
This workshop puts that challenge to the test.
Bring your phone and discover what ChatGPT says about your business in a live experiment alongside other business owners. See who gets recommended, who gets overlooked and where AI raises doubts. Then explore why these results happen, what can change them, and how to prepare your business for a world in which AI plays a growing role in buying decisions.
The session includes real campaign results, a live business demonstration and practical guidance you can apply to your own business. You will leave with a diagnostic method, a plan to retest your results in 90 days, and access to the room's anonymised findings.
I teach physics, so I approach this as an experiment, not a sales pitch. Following my sold-out AI masterclass at Santander in July 2026, a talk at Oxford University's Saïd Business School in May 2026, and three television appearances discussing agentic commerce, I invite you to test the evidence for yourself.
If you would rather not know what AI tells your customers about you, skip this one.
What you’ll learn
- Run the same test I use with paying clients, on their own business, in under five minutes: the exact question wording, logged out, repeated, and how to read which sources the AI relied on.
- Spot whether AI is recommending a competitor instead of them, or quietly warning buyers to double check their claims.
- Name the three fixes that move the needle most: consistent facts everywhere, proof that lives on other people's websites rather than only their own, and structured data that machines can read.
- Judge whether their business is ready for agentic commerce, when an AI agent compares, chooses and books for the customer, using the free AGENTREX scanner.
- Measure their own progress, with a card dated to test again in 90 days.
Shanaz Begum
CEO · AEO-REX
Shanaz Begum founded AEO-REX®, the UK's first Answer Engine Optimisation consultancy for small businesses. Her AI masterclass at Santander sold out in July 2026, she spoke at Oxford University's Saïd Business School in May 2026, and she is Education Secretary of Masters Club International. She teaches physics and treats AI search as an experiment: test, measure, fix, test again. Her focus now is agentic commerce, the shift from AI recommending a business to AI buying from it. Her message: evolve or become extinct.
View Shanaz’s profile