Speeches by Sarah Buckland
[25-07-2024]
10:30 AM 11:00 AM
Topic: StorySelling: How to craft a powerful brand story that attracts value-driven clients
Location: Milton Keynes
Topic description: People don't buy goods and services. They buy relations, stories and magic"" Seth Godin. People don't remember facts, so it doesn't matter how sexy your company USP's are, if they're not part of a carefully crafted brand story. Your brand story is the reason that your most aligned customers don't just come into your world, it's the reason they choose to STAY. In this session, I'll be showing you how to craft a memorable brand story that attracts the right type of customers for your business, the essential components that you need, and how to tell this story in your marketing and messaging.
Sarah is a Sales Coach & Business Mentor for solopreneurs, digital nomads, content creators and agency owners who are starting and growing their online businesses to 6 figures and beyond.
Having generated close to £2m in revenue during her time in corporate sales, she now teaches people how to offer out their skills online, how to attract and sign clients using organic social media, and how to build a profitable online business that allows you the freedom to live life on your own terms. She’s helped clients to launch & sell out their coaching programmes, create their own memberships and courses, increase their revenue by 2x, 3x, 5x and even 10x, and scale their businesses by focussing on sales-driven content, scalable offers, and telling a powerful brand story.
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