Lijun Hou - B2B Growth Expo // Microsoft Clarity

Lijun Hou

Participated as
Keynote Panelist
Participant of:
Bournemouth 2025
Participated as:
Keynote Panelist
Company:
Prime Online Marketing
Designation:
Marketing Expert

[03-07-2025]
12:00 pm - 1:00 pm
Topic: Building a High-Performance Sales Pipeline: Strategies for Consistent Growth
Location: Bournemouth
Topic description: Creating a strong sales pipeline is essential for sustained business growth. In this panel, industry experts will share strategies to attract, nurture, and convert leads into customers. Learn how to prioritise prospects, manage relationships effectively, and utilise technology to streamline your process. Whether you're refining your approach or starting from scratch, this discussion will equip you with actionable tactics to build a high-performing, scalable pipeline.
Prime Online Marketing

                               

Personal Information:

 

Dynamic and results-oriented PPC Specialist with a proven track record of driving exceptional performance in digital advertising campaigns across B2C e-commerce, EdTech, and hospitality consulting sectors.

My passion for strategic planning, meticulous optimization, and ROI maximization has enabled me to excel in enhancing online visibility and boosting sales, integrating the latest features and trends to maximize Return on Ad Spend (ROAS).

Leveraging analytical insights and data-driven decision-making, I optimize campaign performance, cultivating strong partnerships and achieving tangible results in diverse industries.

Beyond my technical expertise in Google Ads, A/B Testing, Data Analysis, and Conversion Rate Optimization, I thrive on the human aspect of our industry. I have a genuine love for networking events, where the exchange of ideas and experiences fuels my passion for the digital marketing field. These interactions not only broaden my perspective but also reinforce my commitment to sharing knowledge and helping others.

I’m keenly interested in connecting with fellow PPC professionals and small businesses. Whether you’re looking to exchange insights, seek a comprehensive account assessment, or explore collaborative opportunities, I’m here to help. My approach is rooted in the belief that together, we can uncover innovative solutions and drive success in an ever-evolving digital landscape.

Let’s connect! If you’re passionate about digital marketing, looking for advice, or simply wish to exchange ideas, I’m open to conversations that foster growth, innovation, and lasting connections. Whether through LinkedIn, industry events, or casual meet-ups, I believe in the power of networking to unlock new opportunities and insights.

Dynamic and results-oriented PPC Specialist with a proven track record of driving exceptional performance in digital advertising campaigns across B2C e-commerce, EdTech, and hospitality consulting sectors.

My passion for strategic planning, meticulous optimization, and ROI maximization has enabled me to excel in enhancing online visibility and boosting sales, integrating the latest features and trends to maximize Return on Ad Spend (ROAS).

Leveraging analytical insights and data-driven decision-making, I optimize campaign performance, cultivating strong partnerships and achieving tangible results in diverse industries.

Beyond my technical expertise in Google Ads, A/B Testing, Data Analysis, and Conversion Rate Optimization, I thrive on the human aspect of our industry. I have a genuine love for networking events, where the exchange of ideas and experiences fuels my passion for the digital marketing field. These interactions not only broaden my perspective but also reinforce my commitment to sharing knowledge and helping others.

I’m keenly interested in connecting with fellow PPC professionals and small businesses. Whether you’re looking to exchange insights, seek a comprehensive account assessment, or explore collaborative opportunities, I’m here to help. My approach is rooted in the belief that together, we can uncover innovative solutions and drive success in an ever-evolving digital landscape.

Let’s connect! If you’re passionate about digital marketing, looking for advice, or simply wish to exchange ideas, I’m open to conversations that foster growth, innovation, and lasting connections. Whether through LinkedIn, industry events, or casual meet-ups, I believe in the power of networking to unlock new opportunities and insights.

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